Pastoral Resources

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

There is no such thing as a permanent advertising success.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

What helps people, helps business.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

The record business is dangerous to the health of bands and individuals, which is something I'm just now learning. But it's not dangerous in any of the ways people think; it's not that they try to make you compromise your art. That's not the problem.

In other words, I'd say the whole story of Bob Dylan is one man's search for God. The turns and the steps he takes to find God are his business. I think he went to a study group at the Vineyard, and it created a lot of excitement.

Everything around a writer, or musician in the record business, probably everything in all the United States or in all of western civilization, is about competition.