Pastoral Resources

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

I had to make some drastic choices to avoid losing myself.

There's no business like show business.

The most powerful element in advertising is the truth.

Today's smartest advertising style is tomorrow's corn.

In advertising not to be different is virtually suicidal.

If your advertising goes unnoticed, everything else is academic.

I warn you against believing that advertising is a science.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising doesn't create a product advantage. It can only convey it.

The greatest felony in the news business today is to be behind, or to miss a big story. So speed and quantity substitute for thoroughness and quality, for accuracy and context.

One of the things that happens in the business is that success is a very strange thing in that if you are involved in something very successful the next person wants you to repeat it.

The artist is extremely lucky who is presented with the worst possible ordeal which will not actually kill him. At that point, he's in business.

From the beginning of the presidential nominating conventions in the 1830's really through the 1950's, you had conventions that actually did real business.

Oftentimes during the period in which conventions really did business, you had situations where the delegates were divided and you would have ballot after ballot before there was a final nominee.

To people who remember JFK's assassination, JFK Jr. will probably always be that boy saluting his father's coffin.

I fear this little episode does not speak very favourably for my business capacity in those early days, for I certainly ought to have made much more than I did by this really important invention.

The bronze powder business, however, no longer required my personal attention, and was well managed by those I had chosen as the guardians of a secret, which was long and honourably kept.

I walked out of the show business in 1968 because I thought that would be good for the family. It took me some time to decide but I wanted to spend more time with my wife and two daughters who were always beside me. I wanted to do everything I could for them.