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Henry John Cockayne Cust

1911 Encyclopedia Britannica

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"HENRY JOHN COCKAYNE CUST (1861-1917), English journalist, was born in London Oct. 10 1861. Educated at Eton and Trinity College, Cambridge, he entered the House of Commons as Unionist member for Stamford in 1890, but lost the seat in 1895. He was returned for Bermondsey in 1900 and sat till 1906. In 1892 Mr. (afterwards Lord) Astor made him editor of the Pall Mall Gazette, and for four years he held that post with distinction, gathering round him a brilliant staff ( see 19.561). In politics and society his personal charm and esprit always gave promise of more than he ever achieved in the way of public life. But in Aug. 1914, at the outbreak of the World War, he founded the Central Committee for National Patriotic Organizations, and a Cust annual lecture " on some important current topic relating to the British Empire " was endowed in Nottingham University to commemorate his work. His Occasional Poems appeared in 1918, printed in Jerusalem. He was heir to the barony of Brownlow, a position which at his death fell to his brother, Adelbert Salusbury Cust (b. 1867). He died in London March 2 1917.