Pastoral Resources

To me, we're marketing hope.

Marketing is too important to be left to the marketing department.

I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.

The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.

We gained his operational capabilities and he gained our marketing skills.

Don't blame the marketing department. The buck stops with the chief executive.

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now.

Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.

His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?

In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.

I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham.

Actually, I majored in marketing and I have a bachelor of science.

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.