Pastoral Resources

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.

That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.

I was a pretty good coach and working with marketing was like coaching.

There's nothing remotely interesting to me about marketing music as a product.

The studios have been taken over by marketing people and accountants.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.

With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

It will work. I am a marketing genius.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.

By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.

I'm all for it. In these days, regional marketing is the only way to survive.

I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.