Pastoral Resources

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Chess is the most elaborate waste of human intelligence outside of an advertising agency.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

Sanely applied advertising could remake the world.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Advertising is the very essence of democracy.

Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.