Pastoral Resources

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Sales may lead to advertising as much as advertising leads to sales.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Advertising is the art of making whole lies out of half truths.

Language thus becomes monumental because of the mutations of advertising.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.

We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

I can not think of any circumstances in which advertising would not be an evil.

Many a small thing has been made large by the right kind of advertising.

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.