(1):
(n.) The art of composition; especially, elegant composition in prose.
(2):
(n.) Fig. : The power of persuasion or attraction; that which allures or charms.
(3):
(n.) Oratory; the art of speaking with propriety, elegance, and force.
(4):
(n.) Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.